The blue, bustier-style garment by Triumph aims to promote tourism and has a holder on the stomach for images of major tourist spots such as Mt. Fuji.
A matching skirt flips up to reveal a map of Japan.
Buttons on the bustier, when pushed, play messages saying “Welcome to Japan” in English, Korean or Chinese.
“A new international airport terminal has just opened in Tokyo, and the number of foreign tourists visiting Japan has been increasing recently,” said Triumph spokeswoman Yoshiko Masuda.
“We came up with this bra in the hopes of further boosting tourism, and the economy, in Japan.”
The bra, whose Wednesday launch came just before 20 world leaders fly into Japan for this weekend’s APEC meeting, is the latest concept design for Triumph. It is not for sale.
Previous efforts have included a solar-powered bra and a rice-growing bra, which came complete with two plant pots, soil and seedlings.